Rune Dice
Developer: Smart Raven Studio
Publisher: Kwalee
Role: Social Media Manager
Release Date: 19 May, 2026
Introduction
Tactical deckbuilding in bite-sized sessions. Launch dice to create magical chain reactions. Choose from distinct hero classes with unique abilities. Build synergies between dice, relics, and runes to defeat challenging bosses.
I took over the Rune Dice social media as my first project at Kwalee, with only one month before launch. At the time, the socials accounts had lots of potential to grow but lacked consistent uploads. I had to adapt quickly, create content rapidly, and with a distinct style. With the aim of daily uploads until launch, I created a social media persona for the content based around an in-game character, the Tavern Keeper!
Game Insight/ Character Intros
One of the most important focusses before launch in my content was providing audiences with insight into gameplay mechanics and characters.
Through the Tavern Keeper persona, I aimed to introduce each of the playable characters, how they were distinct from each other, and how players could utilise them well at launch.
Characterised content
The Tavern Keeper persona, whilst being extra work with VO and voice editing, provided me with the ability to make content which would otherwise feel bland, more exctitng.
Simple announcements, such as release dates and giveaways, were spiced up with the persona. They helped to make the content more engaging and less of an obvious CTA or advert for the game.
Discord Quest
For the first time at Kwalee, we ran a Discord Quest at the launch of Rune Dice.
The quest brought in lots of extra players and helped to grow the community around the game. I helped to create the assets for the quest and monitor community sentiment.